How To Promote Your Repair Service

How To Promote Your Repair Service

Every business in the country needs customers for their company. This is a simply fact of business. We need to exchange our products or services for money in order to keep the company going. There is nothing unethical about exchanging money for something. Money has to be spent so giving someone a valuable service is doing them a massive favour. As your local car body repairs in London team, we want to help other people that are looking to promote their service.

Promotion is the key for more sales and getting your service to more people that need it. Good promoting is all about telling people about your company, what you offer and why people should your service as opposed to someone else’s. This post is all about the things you can do to keep people calling you for your service. The public are going to need to know you if they are to hire your services. No matter if you are offering repairs for alloys, minor scratches, big dents, repainting, breakdown recovery, reclamation… anything – people need to know you to hire you

We know of other repair services that struggle to get consistent custom so this one has been written for you. You need a good flow of customers for your company. Firstly for predictability. It is no fun never knowing when your next customer is coming. The second is for confidence that your service is good and is it not a promotion problem.

Check out the steps below to get a more consistent flow of people to help. Remember – always be promoting!

Actually offer an excellent service

Although this is not promotion as such – you really need to have a great service in order to promote it. No one wants to sell something that is rubbish. You are being dishonest with yourself and the people you are interacting with. You want to be able to shamelessly promote your service because you really believe in it. Are you doing this already? If you are not, is it because you are ashamed of your service?

So the first thing you need to do on the path of promotion is to be the best service in your area. You do not need to be the car service with the most money to achieve this. Excellent customer service, personal touches, good prices, speed, cleanliness are all steps you could take to become superior to other people.

Yes, more promotion equals more sales and more sales equals more money in which to offer a better service. But everyone can do more with what they currently have. Look at yourself. What more can you do? Do the same for your team. What about your equipment and tools? Do you maintain your tools well? Use whatever resources you have now to offer a better service.

You could outright ask your current customers what you could do better, or give them an anonymous form to fill out of what to improve. Include price, speed, quality of work and likelihood of returning and why (for example).

Promote wherever YOU go

Whatever you do on a daily basis – speak to the people around you. You do not have to be as blatant as “I repair cars!” But just get talking to people. Work consists of most people’s lives so that topic will come up eventually. Let the people around you know what you do. People would much rather go to someone they know, like and trust over walking into a random garage they have never heard of.

Go to local events, do whatever you have to do to speak to new people each day and week and you will get organic results from this. It’s great to be able to help people’s cars of the people you already know/have just got to know in the community.

Advertise online

Have a look anywhere these days. Everyone is buried in their phones! Then when they get home they are either still on their phone or just move onto the laptop. Everyone is online so your business should be advertised online.

The basic requirements are a website, Google business account and Facebook. There are other optional additions like Instagram if you think you are committed enough to keep them updated. A website and Google My Business account gives you legitimacy as being real and you can collect reviews through the business account. This will help anytime someone searches for you online. It’s also free to make!

Have a garage in a busy place

If you do not have a garage yet, be ready to fork out when the time comes. You want a place where there are hundreds if not thousands of cars driving past each and every day. Whatever the additional cost is – try to make it. Paying a few hundred more a month to be in a good spot will generate so much money for you that you would not believe it.

If you are already set up on a less busy street is there anyway you can get a sign up that tells people on this busy street about your car business nearby?

How about handing out flyers with a free gift once a month? You could have a mini map plus your latest offers and discounts on the flyer. You need to try to market and promote your car company to the best of your ability.

Promoting is not easy but it is necessary. Some of the biggest CEO’s in the world are still promoting every day so we all have no excuse to not be doing the same. Best of luck to everyone and we will be back again soon.





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Keep You And Your Car Safe This Winter

Keep You And Your Car Safe This Winter

Ah… The TV show was right. Winter WAS coming and boy oh boy is it here. With temperatures dropping as low as 1 degrees centigrade only a couple of days ago, Winter is truly upon us.

It’s not all bad though. Yes, you are going to be a bit colder. And yes, driving conditions change as the weather changes – but we can take necessary steps to counter the change in the weather and have a stress free Winter! Well, stress free from your car anyway.

We want to keep this blog topical so that when you check it out – you get useful information.

Cars can be really dangerous if not treated correctly. This is especially true during the cold, slippery and wet Winter days and nights. No one knows this more than, aka your local car body repairs London specialists!

Let’s jump into a list of easy things you can do to keep you and your car safe this winter.

Clean Clean Clean!

The article at prestige car body repairs makes some good points. They have a list of car care tips to use this Winter. We’ll take some of their best bits so you don’t have to read the whole thing.

Maintaining the cleanliness of your car is really important during the winter. While the conditions are cold, wet and muddy you can easily get your car covered in all sorts of unwanted debris. If peeled away you could cause the   on your car body to also peel away. People forget to clean the exterior of their car and it’s an easy way of avoiding any damage.

We like this one too.

Pack for an emergency.

The cold weather increases the likelihood of a breakdown on the motorways and busy roads. With increased traffic and more breakdowns occurring, it can take time for any sort of car breakdown service to get to you. As a result, you should pack warm clothes, plenty of water, food, first aid kit and a book or tablet. Great suggestions!


Another article on winter care tips gives some good recommendations on performance.

For general performance, it is worth getting your oil levels checked at least a couple of times this Winter.

Virtually every car mechanic or specialist will recommend this to you. It’s a pain but it’s worth doing. If you did this zero times last year, why not get your car oil checked at least once this time round? Without the correct amount of oil, your can become more much susceptible to breakdowns.

Have a look online about your kind of car and how the oil should be. You won’t regret getting your oil checked, but you will regret breaking down on Christmas Day!

Another one is to check your car engine’s antifreeze using a tester kit. You’ll want a 50-50 split between distilled water and anti-freeze in most cases. This is to ensure your engine continues to work well in the icy cold weather.

Another one from these guys is to check the tread on your tyres as well as the pressure. Tread is obviously essential for your car to stick well to the road so that you are not skidding out of control.

Check your tyre for the amount of pressure they should have using the PSI level suggested on the tyre itself. Ensure that your tyres have the right amount of pressure so that they can properly gain traction across the road as you drive. An under pressures tyre is going to be more susceptible to slipping and skidding, which could cause horrible accident.

Another article we read earlier has some good tips too. This one is from and talks preparing your car for winter.

Again, let’s take some of their main points that have not already been mentioned.

When was your battery last charged?

This is one of the primary things you should too. They generally last around 5 years but the cold temperatures and increased usage of them during Winter might make it shorter. If you are having problems starting your car it could be because of a flat battery.

Clean… your lights

Like the other guys, confused say that you should clean your car lights. Keeping them clean will stop any sort of damage occurring. You buy a car with perfect looking lights and they work perfectly – things that are in good condition work well.

Fail to prepare? Prepare to fail!

Building on the point made above about preparing for an accident – how about just prepare in general? Know where you are going so you are not rushing around, check the weather (is it going to snow or rain?), de-ice your car and just generally know what you are getting yourself into.




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